Monsters Vs. Aliens will be the first movie trailer in Superbowl to be broadcast in 3D.
On February 1st, during the Superbowl, the 3D trailer will air. So where do you get the 3D glasses for this experiment? Well, as you might have heard, NBC is also airing a special 3D episode of Chuck later in the month (the trailer is likely to re-air in 3D at that time). Viewers will be instructed to pick up special glasses at any Sobe or Pepsi display at participating retailers to be able to watch the commercial and television show in 3D. I love the idea behind the concept, but the execution is pretty baffling.
Sadly, this is Anaglyphic 3D technology (aka Red eye/Blue eye) which is 50 year old technology. Jeffrey Katzenberg Spoke about the dangers of the public’s perception of that old technology. His big pitch is that the new technology is far superior, and that the concept of Anaglyph is holding the 3D movement back. I’ve been a big supporter of DreamWorks Animation’s 3D workflow, and the technology, but this seems backwards, even to me. James Cameron has also been outspoken against studios using Anaglyphic technology for DVD releases. So it seems strange that Katzenberg would use the old technology to promote the new technology.