The Consumer Electronics Association now expects 2.1 million 3DTV sets to ship in the U.S. in 2010 -- double its forecast from earlier this year, with revenue in the segment expected to exceed $2.7 billion.
The trade group's predictions for the nascent 3D television market have vacillated over the last several months. In December 2009, it pegged 2.2 million unit shipments for the U.S. in 2010, then upped that to 4 million at the Consumer Electronics Show in January before revising that down to 1.05 million after the event.
Now CEA has circled back to being more bullish on 3DTV. For 2011, the association is forecasting more than 6 million units to be sold, generating more than $7 billion in revenue.
The trade group released the revised 3DTV expectations as part of its semi-annual sales forecast. As a whole, the consumer electronics industry will exceed initial revenue projections for 2010 with revenue of $174.9 billion in the U.S. -- up 3% over 2009, which the association has said was the industry's worst year on record. For 2011, CEA projects industry shipment revenue will rise 4% to an all-time high of more than $182 billion.
