The Parallel Lines campaign launched this past April. Many directors from RSA were asked to showcase Philips TVs' Ambilight technology using a single dialogue. You can check out some of the previous films on the Philips Cinema website or YouTube.
This sixth film will have RSA's own Barney Cokeliss directing, while Vision3@ Compendium are handling the creative and technical portions. The entire film will debut in September, with snippets expected to pop up on the Philips Cinema website, YouTube, and Philips Cinema's Facebook page.
"Philips continues to demonstrate that it can uniquely bring a truly cinematic experience into the home," commented Gary Raucher, VP and Head of Integrated Marketing Communications for Philips Consumer Lifestyle. "Parallel Lines is the perfect platform to showcase our cinematic range of 3D LED TVs with Ambilight."
The upcoming Alien prequels will not be the first time that director Sir Ridley Scott's name is put into the same sentence with the term "3D."
Philips just announced a collaboration with Scott's production company, Ridley Scott Associates (RSA). The two entities are putting together a 3D short for Philips' Parallel Lines campaign, which promotes all of the company's 3D LED TVs. This includes the very nice, very drool-worthy Cinema 21:9 Platinum Series.
Philips just announced a collaboration with Scott's production company, Ridley Scott Associates (RSA). The two entities are putting together a 3D short for Philips' Parallel Lines campaign, which promotes all of the company's 3D LED TVs. This includes the very nice, very drool-worthy Cinema 21:9 Platinum Series.
