3.2 million 3D TV sets shipped in 2010

The number of 3D TV sets shipped around the world is expected to reach 3.2 million, DisplaySearch has revealed.

However, if the availability of 3D content is not going to be increased, there cannot be any expectations of high 3D TV sales.

Director of TV electronics research at DisplaySearch, Paul Gray, said:


“TV manufacturers really got ahead of themselves in 2010, and they forgot that a TV is a tool to watch content.”

“People will only buy a 3D TV if there is enough content to watch, and in 2010, there simply was not enough 3D content available,” he observed.

“As a result, only 4% of TVs 40 inches and larger had 3D capabilities.”

With consumer consumption set only to increase in 3D compatible products, the industry is expected to produce 18 million of these sets in 2011, which might lead to a shipment of 91 million 3D TV sets in 2014.


“TV set makers are strongly committed to 3D, and they expect their strong lead to encourage content creators to follow,” Mr Gray added.

“Weakness in the North American TV market was largely to blame for slow 3D shipments, although our research shows that only 40 3D Blu-ray disc titles were available across all genres at the end of 2010”.

The DisplaySearch report addresses the things that TV set makers need to bear in mind when creating the next generation of TV models, like energy-efficient consumption, back-up options in case of electricity failure and higher quality reception.