May 9, 2012

YOU On Demand to Launch the First 3D Video On Demand Service in China; Signs Content Deal With 3net

YOU On Demand Holdings, Inc. CBBD +6.94% , China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, announced today that it has signed a distribution deal with 3net, the leading U.S. 3D television channel and global production studio, for Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) in China.

In connection with this deal, YOU On Demand will be launching a separate 3D SVOD package this summer.

Among the titles that will be available are "African Wild," which takes viewers on a journey into the secret world of Africa's largest and most dangerous animals and "Feeding Time," a behind the scenes look at the fussy eating habits and individual personalities of some of the world's most adored and iconic creatures.

"With the addition of 3net's content, YOU On Demand is uniquely positioned to bring the 3D viewing experience to our subscribers. This is such an important time to launch 3D content, as it is a major initiative for our cable partners," said Shane McMahon, Chairman and CEO of YOU On Demand. "We share 3net's mission of bringing viewers the highest quality and most immersive in-home 3D viewing experience."

"China represents one of the most dynamic international markets for 3D television, and we're pleased to be able to bring our compelling, native 3D content to viewers in the region through our partnership with YOU On Demand," said Tom Cosgrove, President and CEO of 3net.

About YOU On Demand Holdings, Inc.

YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit http://www.yod.com