It seems that the silent cry for more 3D content for tridimensional televisions has been heard. Sony, Discovery and IMAX’s joint project, also known as 3net, which is an all day every day 3D TV network, has decided to bring a 3D content production and distribution team in house.
This means that the network will be able to produce its own 3D content – a lack of which consumers have spoken out about on numerous occasions.
An array of surveys has revealed that the general public was not interested in buying 3D TVs mainly because according to them there wasn’t enough tridimensional content out there to justify the rather costly purchase.
Tom Cosgrove, the head of 3net, said in a recent statement:
“With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms—and now with the evolution of 4K—the formation of a world-class production studio to help fill both the 3D and ultra-high-definition content voids became a logical next step in our evolution as a global player in the entertainment arena.”
The new exciting 3D programmes are to be revealed shortly. Lest we forget that the companies have hits such as Storm Surfers 3D or 3D Safari under their belts.
3DTVwatcher predicts that this is going to be good – it may even make 3D trend once more after a rather soft and silent period; first in America, where 3net’s HQ are based, then elsewhere.